In his groundbreaking book "Influence: The Psychology of Persuasion," renowned social psychologist and marketing expert Robert Cialdini. He delves into the world of human behavior and unravels the secrets behind the art of persuasion. Cialdini came from the world of academia that had long resisted publishing works in the popular press instead of strictly academic publications. It was with concern about ridicule from his peers and with great hesitancy that his book was written with a broad audience in mind. 

First published in 1984, this timeless classic remains relevant and influential, serving as an essential guide for anyone seeking to understand the subtle forces that drive human decision-making and influence.


Host: Victor Menasce