On today’s show we’re talking about my personal experience with the media.

I also want to be careful to make sure this does not come across as sounding like a bunch of conspiracy theories. 

There is an accepted social norm called social proof. This is based on the idea that if you say you are great, that is not as powerful as having someone else say you are great. 

That is why reviews for a hotel on Trip advisor are more valuable than a glossy advertisement from the hotel saying how great the hotel is. We can also imagine that maybe not all of the reviews on Trip Advisor could be planted by people connected to the hotel. The long list of glowing reviews can sometimes overshadow the small number of negative reviews. The question is, “What is are more accurate reflection?” Are the negative reviews more accurate? Who knows?

We tend to believe what we see, read and hear in the news.