Amazon has made a few headlines with the opening of bricks and mortar stores. Amazon is getting retail real estate. The move by Amazon has been seen as a vindication for traditional retailers who are saying “You see, retail is not dead”. Even online Amazon is coming back to retail.

Some people are confused by Amazon and what makes them so successful. It’s not that they’re an online store. They won’t be successful because they have a retail channel. That didn’t do it either.

The thing to remember is that Amazon is a digital startup company. Amazon still behaves like a startup despite its massive size. Amazon is a software company that is not constrained by the history. It’s competitive advantage is that they’re willing to make data driven decisions.


Host: Victor Menasce