On today’s show we’re talking about the gold rush that happens in virtually every new market innovation. We saw it with the railway, the automobile, radio, television, personal computers, the internet, and now in Cannabis.
When a new market is developing there is a major opportunity for new entrants to grab market share in a growing market. When you layer growth upon growth you have the potential for hyper growth. These market conditions have attracted entrepreneurs since the beginning of time.
If you’re a student of history, you will see a familiar pattern. There is a rush to entry, with a brief period of healthy growth, followed by market saturation, followed by consolidation as weaker players are forced to close. Only after the maturation of the second wave of growth in the market do companies experience sustainable business.
Host: Victor Menasce